History and trade are two subjects that are closely related
and before venturing into any new
market its best to spend some time
learning about the culture of its
people. Once the basic
research is done itís than time
connect with the people at the
other end. Often we make the mistake
of taking our beliefs elsewhere
without realizing that the other
person might not want to know.
This is done way too often and I find it detrimental. Itís
just easier to learn about them and as
the saying goes,
in Rome do as the Romans. Itís
good to know as much as possible about
the place, its culture and its history
before venturing forward.
People always have a go at me for not
promoting my own culture. They
pass little comments and sarcastic
remarks as to why I donít promote my
own traditions and my answer is simply
this, if someone wanted to know theyíd
ask. If youíre venturing into a new
market itís in your interest to take
an interest in their interests.
Letís look at it in another context. If you liked a girl
you or talk to her about her?
If itís the latter then youíre
right track. If itís the
former, well Iíd say your chances have
diminished considerably. The same
principle applies to building new
markets; itís about them not you.